Wix Studio vs Wix Editor: What's the Difference for Your Business?
November 2, 2026 · 5 min read
Wix now has two ways to build a website: the classic Wix Editor and Wix Studio. They're made by the same company and run on the same hosting, but they're built for different people.
Here's what's different and which one makes sense for your business website.
The short answer
- The Wix Editor is made for business owners building their own site with drag-and-drop.
- Wix Studio is made for professional designers and agencies. It gives much more control over layout, responsive design and custom features.
- Either way, you can edit the content of a Wix Studio site yourself once it's built.
Design and layout
The classic Editor lets you drag elements anywhere on the page. That's easy to start with, but layouts often look different, or break, on phones and tablets.
Wix Studio uses modern layout tools (grids, stacks and responsive sections), so the site adapts properly to every screen size. The result looks and behaves like a custom-built website.
Mobile experience
Most visitors arrive on their phones. In Wix Studio, designers control exactly how each section looks on desktop, tablet and mobile, which usually means a cleaner, faster mobile experience.
Animations and custom features
Wix Studio includes advanced animations and interactions, and supports custom code for features the standard tools don't cover. That makes it possible to build bookings, member areas and custom integrations on Wix.
Can I still edit the site myself?
Yes. A good designer sets up a Wix Studio site so you can change text, photos, blog posts, products and opening hours yourself, without breaking the design.
Which should you choose?
If you're building your first simple site yourself on a tight budget, the classic Wix Editor is fine. If you want a website that looks professional on every device and is built to bring in customers, Wix Studio is the better foundation, ideally set up by a designer.
Already on Wix? We can review your current site for free and tell you whether a redesign in Wix Studio is worth it.
Frequently asked questions
Is Wix Studio better than Wix?
Wix Studio is Wix's professional version. It offers more control over responsive design, layout and custom features, so it's better for a polished business website. The classic Editor is simpler for DIY beginners.
Can I move my Wix site to Wix Studio?
Sites aren't converted automatically. The usual approach is to rebuild the design in Wix Studio and move your content across, keeping the same domain and page addresses.
Is Wix good for SEO?
Yes. Wix sites can rank well on Google when page titles, descriptions, speed and content are set up properly.
Related
Get a free website audit
We'll review your website and show you what's holding it back, and how to fix it. No cost, no pressure.
Request your audit